About Us

OUR HISTORY

Asgard Regulatory Group (formerly SSG Advisors) was founded by Jonathan Hurd in 2008, during one of the most turbulent economic periods in recent history. Motivated by the widespread instability in financial markets—and the evident lack of reliable, affordable, and knowledgeable regulatory support for smaller firms—Jonathan established Asgard with the vision of delivering tailored compliance services to small and mid-sized financial businesses.

What began as a one-person firm serving a single broker-dealer client has evolved into a comprehensive regulatory consulting organization. Over almost two decades, Asgard has grown into two fully developed service lines: Broker-Dealer Compliance Consulting and SEC Registered Investment Adviser Consulting. Today, our team of over a dozen experienced professionals supports more than sixty broker-dealer and investment advisory clients both stateside and internationally.

At Asgard, we take a personalized and strategic approach to compliance. Our mission is to help clients navigate an increasingly complex regulatory landscape by fostering a strong culture of compliance. Through a combination of hands-on expertise, technology-driven solutions, and training, we provide scalable and collaborative compliance partnerships designed to support each client’s operational needs and long-term business growth.

Mission/Purpose

At Asgard Regulatory Group, LLC, our mission is to be a trusted partner to financial institutions by delivering compliance solutions rooted in real-world regulatory experience. We are committed to serving the needs of our clients and our employees with equal dedication, fostering an environment of collaboration, integrity, and excellence. By combining deep industry expertise with a client-first approach, we provide clear, practical guidance that empowers firms to navigate the regulatory landscape with confidence.

Core ValueS

  • We build enduring relationships by listening attentively, understanding unique needs, and delivering tailored solutions.

  • We deliver actionable, real-world guidance grounded in regulatory realities.

  • We invest in our people, fostering collaboration, professional growth, and respect.

  • We provide proactive, attentive, and timely compliance support.

  • We act with transparency, responsibility, and the highest ethical standards.

  • We succeed by working together with our clients and employees in mutual trust.

 FEATURED Team

Click on a team member below below to learn more.

Our Strategic Partners


Island Group Plans logo
 

 ISLAND GROUP PLANS

Asgard has formed a strategic partnership with Island Group Plans, which offers a plethora of employee benefit solutions including employee benefit hr/compliance, dental, vision and life insurance and disability.


 

Quest CE

We offer a vast selection of Firm Element courses through the online learning platform. Additionally, our integrated compliance solutions have the capability to automate Annual Compliance Meetings & Annual Compliance Questionnaires.


 

GREENBOARD

Greenboard lets financial firms manage employee tasks, archiving, content review, policies, calendars, document processing, training, and more—all in one AI-native, cloud-based operating system